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- Build upon the existing content, identifying key areas for growth and optimization.
- Create a robust content roadmap with the founders that is aligned with the company’s sales and marketing objectives, focusing on educating target audiences about EOR services, token grant administration, and related compliance issues.
- Develop content that supports all stages of the buyer’s journey—from awareness to consideration and decision-making.
- Establish Toku as a thought leader in the EOR and token grant administration space, creating insightful articles, white papers, webinars, and case studies.
- Produce content that addresses industry trends, regulatory changes, and key challenges in token payroll, tax compliance, and token-based compensation models.
- Collaborate with in-house experts (payroll, tax, legal) to develop thought-provoking, authoritative content.
- Use data-driven insights to create content that generates qualified leads and moves prospects through the sales funnel.
- Optimize content for SEO to increase organic search visibility, targeting specific keywords related to EOR, payroll, token grants, and crypto-native companies.
- Create high-quality, engaging content including blog posts, white papers, case studies, landing pages, email campaigns, and social media posts.
- Design and manage content calendars to ensure timely and consistent publication across various channels.
- Monitor and report on key content marketing KPIs, including traffic, engagement, lead conversion, and SEO rankings.
- 3-5 years of marketing experience in SaaS or FinTech.
- Proven track record in B2B product launches and marketing.
- Strong skills in creating scalable marketing content.
- Excellent communication skills and ability to thrive in a fast-paced environment.
- Remote-first work culture
- Flexible working hours
- Competitive salary & benefits
- Competitive equity
- Apple laptop
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- Has deep technical knowledge of communications, executive communications, brand messaging, thought leadership, media, social media, crisis communications, and presentation best practices and strategy to best position Anchorage Digital in the public realm.
- Applies deep writing, presentation, and communication skills and best practices to craft materials, write talks, and coach speakers to communicate Anchorage’s value proposition and perspective effectively to broad audiences.
- Uses knowledge of publications, conferences, social media, and media landscape to optimally execute external campaigns. For campaigns that include media - uses extensive media relationships and knowledge of crypto, institutional investment, and mainstream media landscape to execute on a best-in-class media strategy.
- Establish and promote the company’s thought leadership by crafting expert content and securing speaking engagements, industry features, and other visibility opportunities.
- Develop and implement communication strategies that align with company business objectives and marketing goals and brand vision.
- Create messaging frameworks that effectively communicate our value proposition to our clients and other external stakeholders, and differentiate our brand in the marketplace.
- Tracks and reports on KPIs such as engagement metrics and content effectiveness
- Uses data and insights to inform and refine communication strategies and improved future performance.
- Accountable for managing and generating value from agency partners.
- Plays a leadership role in defining Anchorage Digital’s brand messaging and thought leadership strategy and independently leads and implements strategic communications initiatives to support the strategy.
- Promotes a shared understanding of the needs of Anchorage and strategic direction to rally cross-functional teams. Develops and implements programs, projects and processes aligned with Anchorage strategic direction and needs.
- Collaborates closely with sales, product, business lines, and other cross functional stakeholders to develop messaging and content that support brand stewardship and client engagement.
- Provides regulator communication updates and tools for internal teams, including sales enablement resources for communications programs (like FAQs)
- Is engaging, easy to approach and builds appropriate rapport, with diplomacy and tact, and recognized as a technical leader whose knowledge, ideas and critical thinking impact the strategic direction of Anchorage.
- Creates formal networks with key decision makers and serves as external spokesperson for Anchorage.
- Have 10+ years of communications, executive communications, brand messaging, thought leadership, media, social media, crisis communications, and presentation best practices and strategy in blockchain, technology, fintech, or banking/investment sectors.
- Proven ability to create, manage, and execute strategic communications plans that drive engagement and brand positioning.
- Superb writing, editing, and storytelling skills with experience in creating B2B content, such as thought leadership articles, white papers, press releases, etc. Strong verbal and written communications skills with the ability to communicate complex topics in a clear and concise manner.
- Deep knowledge of crypto, institutional investment, and mainstream publications, conferences, social media, and media (with strong network of media contacts) landscape with a proven track record of securing media coverage in top tier outlets. Ability to build relationships with industry influencers and media.
- Ability to tie communications strategy and activities to tangible business and client impact and demonstrated track record of using data to drive strategy and decision making.
- Excellent cross functional project management skills with attention to detail and ability to manage multiple projects simultaneously.
- Ability to see the big picture and know the details, and knowledge of what is important to our clients.
- Are energized by promoting brands and execs to achieve tangible business results.
- You have managed small communications teams
- You were emotionally moved by the soundtrack to Hamilton, which chronicles the founding of a new financial system. :)
Toku is hiring a Founding Marketing Manager 
We are hiring our first full time marketing person. This person will work directly with the founders to be the driving force behind our content marketing.
You’ll work closely with the founders to create compelling, data-driven content that educates our target audience, positions us as industry leaders, and generates demand for our services. You will collaborate across teams to create and distribute content that aligns with our sales funnel, marketing goals, and broader company vision.
Key Responsibilities
Qualifications
Apply now
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Anchorage is hiring a Communications Lead
At Anchorage Digital, we are building the world’s most advanced digital asset platform for institutions to participate in crypto.
Anchorage Digital is a crypto platform that enables institutions to participate in digital assets through custody, staking, trading, governance, settlement, and the industry's leading security infrastructure. Home to Anchorage Digital Bank N.A., the only federally chartered crypto bank in the U.S., Anchorage Digital also serves institutions through Anchorage Digital Singapore, Porto by Anchorage Digital, and other offerings.
The company is funded by leading institutions including Andreessen Horowitz, GIC, Goldman Sachs, KKR, and Visa, with its Series D valuation over $3 billion. Founded in 2017 in San Francisco, California, Anchorage Digital has offices in New York, New York; Porto, Portugal; Singapore; and Sioux Falls, South Dakota. Learn more at anchorage.com, on X @Anchorage, and on LinkedIn.
The Communications Lead role is focused on developing, implementing, and managing comprehensive communications strategies to promote brand stewardship including building top of funnel brand awareness and amplifying Anchorage Digital’s brand with key external constituents (clients, industry partners, and other stakeholders). You will be viewed as a deep subject matter expert for building a brand through communications and will have deep expertise in communications, executive communications, brand messaging, thought leadership, media, social media, crisis communications, and presentation best practices and strategy
This individual will lead a high impact communications function by collaborating across marketing, influencing and directing cross functional project teams, providing day-to-day management of our agency partners, mentoring, developing, and coaching team members and developing/enhancing processes and procedures for all communications activities.
We have created the Factors of Growth & Impact to help Villagers better measure impact and articulate coaching, feedback, and the rich and rewarding learning that happens while exploring, developing, and mastering the capabilities and contributions within and outside of the Communications Lead role:
Technical Skills:
Complexity and Impact of Work:
Organizational Knowledge:
Communication and Influence:
You may be a fit for this role if you:
Although not a requirement, bonus points if you:
About Anchorage Digital: Who we are
The Anchorage Village, what we call our team, brings together the brightest minds from platform security, financial services, and distributed ledger technology to provide the building blocks that empower institutions to safely participate in the evolving digital asset ecosystem. Asa diverse team of more than 300 members, we are united in one common goal: building the future of finance by providing the foundation upon which value moves safely in the new global economy.
Anchorage Digital is committed to being a welcoming and inclusive workplace for everyone, and we are intentional about making sure people feel respected, supported, and connected at work—regardless of who you are or where you come from. We value and celebrate our differences and we believe being open about who we are allows us to do the best work of our lives.
Anchorage Digital is an Equal Opportunity Employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status. Anchorage Digital considers qualified applicants regardless of criminal histories, consistent with other legal requirements. “Anchorage Digital” refers to services that are offered either through Anchorage Digital Bank National Association, an OCC-chartered national trust bank, or Anchorage Lending CA, LLC a finance lender licensed by the California Department of Financial Protection and Innovation, License No. 60DBO-11976, or Anchorage Digital Singapore Pte Ltd, a Singapore private limited company, all wholly-owned subsidiaries of Anchor Labs, Inc., a Delaware corporation.
Protecting your privacy rights is important to Anchorage Digital, and we work to maintain the trust and confidence of our clients when handling personal or financial information. Please see our privacy policy notices here.
Apply now
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These United StatesMarketing jobs have been curated by Henrik Harju