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Earn Marketing Manager @ Binance
- Plan and execute marketing events and campaigns that enhance brand visibility and engagement
- Drive the marketing strategies across multiple Binance Earn products and service
- Collaborate with cross-teams, including marketing, regional teams, and product teams to ensure seamless execution of marketing initiatives
- Oversee and optimize marketing efforts across various channels, including social media, paid advertising, search engine optimization (SEO), and user campaigns
- Utilize strong analytical skills to interpret complex data sets and generate actionable insights
- 3+ years minimum experience in integrated marketing campaigns with excellent data analytics capabilities
- Proven success in growth marketing and operation, eg. operation campaign design, content marketing, email marketing, top-of-funnel growth, and funnel optimization
- Deep understanding of digital marketing channels and associated analytics tools
- Strong written communication capacity and interpersonal skills: build and manage strong relationships with their team and cross-functional colleagues
- Data-focused: Able to roll up your sleeves to pull and analyze data and gain insights from the data
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- Creative Content Production: Based on briefs from the Social Media Team and in line with Binance Brand Guidelines, develop high-quality, engaging content, including memes, infographics, GIFs, and social media campaigns, tailored for multiple platforms (TikTok, X.com, Instagram, Facebook, YouTube, Telegram).
- Trend Spotting & Content Ideation:Keep your finger on the pulse of internet and crypto trends, leveraging emerging memes and digital trends to create relevant viral content, that maximizes impressions and engagement.
- Campaign Execution:Collaborate with the Social Media and other cross-functional teams to design and execute small, medium and large-scale social media campaigns that align with the broader social media, marketing strategy and brand vision.
- Collaboration Across Teams: Work closely with social media, design, content, performance marketing, product, and other internal teams to ensure brand consistency and creativity are adhered to across all social channels.
- Brand Building: Contribute to the growth and promotion of the Binance brand through engaging creative content, ensuring it remains relevant and relatable to crypto audiences across various regions.
- Ability to independently create memes, on-brand social media designs, four-frame cartoons, and short-form video content or GIFs that connect with audiences.
- Experience in digital media, video production, or entertainment industries, working with social media agencies, creators, or media companies.
- Graphic Design background with the focus on social media channels.
- A deep understanding of social media platforms, trends, design, and opportunities for viral content creation.
- Proficiency in Figma, Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere) and video editing software.
- Experience in managing social media platforms and working with external creators for content collaboration desirable.
- A clear, concise, and creative communication style with a fun, engaging approach.
- Proven track record of delivering high-performing content on platforms like TikTok, YouTube, and Instagram.
- Familiarity with the crypto market is a strong advantage, along with a passion for understanding the nuances of the space.
- Video Editing & Motion Design: Experience in creating short-form, high-quality video content and motion graphics.
- Prior experience working in a fast-paced environment, with the ability to meet tight deadlines and produce quick-turnaround content.
- Project management skills, including overseeing third-party content creators and delivering on brand campaigns.
Binance is hiring a Earn Marketing Manager 
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 230 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
Responsibilities
Requirements
Why Binance
• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.
Apply now
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Binance is hiring a Social Media Creative - Meme and Design Creator
Join the dynamic and innovative global creative team at Binance, a leading crypto technology brand, as a Social Media Creative. You will be at the forefront of shaping our social media presence across multiple channels, from TikTok and X.com to Instagram and YouTube, creating engaging, cutting-edge content that resonates with our global audience. Your role will involve producing a wide variety of digital assets—memes, infographics, GIFs, and social campaigns—designed to boost engagement, foster community, and elevate Binance's brand in the fast-paced crypto space.
This is an exciting opportunity to work on creative projects that are seen by millions and collaborate with a team of talented individuals across marketing, social media, product, and design functions to bring fresh ideas and innovative content to life.
Responsibilities:
Requirements:
Apply now
Please let binance know you found this position on CryptoJobster.com as a way to support us so we can keep providing you with quality crypto jobs.
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These Taipei Marketing jobs have been curated by Henrik Harju