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Product Marketer @ Phala Network
6d - Product Positioning: Define and communicate the product’s value proposition and USPs to web3 builders and end users of our products.
- Go-to-market Strategy: Co-develop and execute product launch plans and strategies.
- Content mapping: The planning, creation and delivery of content for target audiences via dedicated customer journeys.
- SEO optimisation: enhance the visibility and ranking of product-related content on search engines.
- Lead Generation:
- Number of qualified leads generated through product marketing campaigns.
- Content Performance:
- Engagement metrics (likes, clicks, reads, shares) for product-related content.
- Conversion rate of content pieces (e.g., blog post to demo sign-up).
- Serve as a valuable reference point for our business development efforts, particularly in generating leads.
- Campaign ROI:
- Return on investment for specific product marketing campaigns.
- Cost Per Acquisition (CPA) for new customers from campaigns.
- Awareness and Usage Metrics:
- Levels of awareness and engagement with our products and the Phala Builders Programme.
- Product Comprehensibility:
- The comprehension of our products’ value, along with feedback on the accessibility and clarity of product information and documentation.
- Personal:
- Proficient English speaker, either native or fluent.
- Based in Europe or USA.
- Experience:
- At least 5+ years in a comparable role.
- A proven track record of achievements in product marketing, encompassing proficient content creation and effective execution of successful product launches.
- Must provide a robust portfolio highlighting past campaigns successes and copywriting accomplishments.
- Skillsets:
- Strategic Mindset: Ability to think long-term, aligning product marketing strategies with our overall business development objectives.
- Market Research: Proficiency in conducting and analyzing market, competitor, and customer research to identify opportunities and threats (SWOT).
- Storytelling: Ability to craft compelling narratives around our products that resonate with web3 builders and product users.
- Content Creation: Posesses strong creative, writing and content creation skills, that can be tailored for various formats and platforms. E.g. from tweets to sales collateral.
- Data Analysis: Ability to interpret marketing metrics to evaluate the success of campaigns and adjust strategies accordingly.
- Project Management: Capabilities in managing multiple campaigns simultaneously, ensuring timely execution.
- Presentation Skills: Proficiency in presenting product features, benefits, and strategies to internal teams, stakeholders, and external audiences.
- Technical Proficiency: A strong understanding of the technical aspects of our products to communicate its benefits effectively.
- Articulate: Able to distill and simplify complex topics, making them accessible and understandable to diverse audiences.
- Bonus points:
- Bilingual.
- Well-versed in web3 technology.
- Enthusiastic about AI and web3 social applications.
- Familiar with startup culture and possesses experience in this context.
- Emotionally resilient, excelling in high-pressure environments.
- Open to feedback and revisions to enhance work quality.
- Possesses a solid grasp of pertinent tech fundamentals, including computer science and programming skills.
- Stand out:
- If you want your application to stand out, in addition to submitting your CV, implement one or all of the following suggestions:
- Attach a short video that showcases your skills and personality.
- Show us your creative side when explaining why you’re the perfect fit for this role.
- Share three concrete ways that you would improve our product and content marketing.
- If you want your application to stand out, in addition to submitting your CV, implement one or all of the following suggestions:
- $70k-$100k
- A brilliant opportunity to grow your career & work with a fun, fast-paced & growing company, prepared to let you shine.
- An entrepreneurial environment where you learn more every day.
- Personal responsibility with a ton of autonomy.
- Work on exciting products with a team of incredible professionals.
- Achievement token bonuses
- Flexible work schedule.
- Possibility to get paid in crypto.
- Interview with Will, our Content and Community Director.
- Interview with Will and Shelven, our Lead Dev & Partner.
- Present a go-to-market product strategy, followed by a Q&A session.
Phala Network is hiring a
Product Marketer 
About Us:
Phala Network is a decentralized off-chain compute infrastructure. Our mission is to revolutionize web3 by providing dApp developers with an off-chain compute infrastructure that is truly decentralized and trustless.
By connecting Smart Contracts to our off-chain programs called Phat Contracts, developers can supercharge their dApps with seamless cross-chain integrations, connectivity to the internet, and heavy computation. Phat Contracts make your Smart Contracts even smarter, and can be integrated in minutes using our no-code developer experience Phat Bricks.
Core Responsibilities:
KPIs:
Qualifications:
Don’t worry if you don’t meet all of our criteria. We’d still love to hear from you if you think that you’d be a great fit for this role. Just explain to us why in your cover letter and please don’t forget to attach your portfolio!
Compensation:
Benefits:
Hiring process:
The hiring process for this role will be:
The steps may change along the way if we see it makes sense to adapt the interview stages, so please consider the above as a guideline.
Get to know us:
Apply now
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