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Crypto Hong Kong SARMarketing Jobs
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Latest Web3 Hong Kong SARMarketing Jobs:
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- Team Leadership: Lead and mentor a high-performing team of CRMs, fostering a culture of collaboration, accountability, and high performance.
- Vision Development: Establish and execute comprehensive and automated lifecycle CRM strategies that effectively guide customers through their pre or post-purchase journey at scale.
- Data-Driven Frameworks: Develop customer journey frameworks and maps to inform lifecycle strategies and ensure cross-functional alignment.
- Cross-Department Collaboration: Partner with product, marketing, legal, compliance, data engineering, content team, CS as well as vendors to create seamless customer experiences and effective handoffs.
- Inclusive Environment: Create a motivational workplace environment that encourages continuous learning, innovation, and open communication.
- Creative Development: Lead the development of creative strategies and executions for customer engagement and retention.
- User Growth Strategies: Design and implement user growth strategies that optimize the conversion and retention funnel, enhancing both the quality and quantity of user loyalty and conversions.
- Personalized Campaigns: Own the execution of personalized email and push notification campaigns, optimizing each touchpoint for maximum engagement and conversion.
- Segmentation Strategies: Lead the development of sophisticated segmentation strategies to deliver targeted and personalized CRM messages across channels.
- Lifecycle Optimization: Oversee the optimization of multi-channel CRM campaigns to drive business impact and align with organizational objectives.
- Performance Monitoring: Analyze and report on campaign performance and customer engagement, using data to refine strategies and improve ROI.
- Insights Collaboration: Work with vendors and Analytics teams to generate insights, formulate strategic roadmaps and drive continuous improvements in lifecycle CRM efforts.
- Bachelor’s degree in Marketing, Business Administration, Computer Science, or a related field.
- 8+ years in CRM, digital marketing, or CRM software administration, with at least 3 years of team leadership experience and a proven track record of developing and implementing successful strategies that drive revenue and retention growth.
- Strong leadership and hands-on management capabilities, with experience in building and developing high-performing teams in a dynamic, fast-paced environment.
- Familiarity with the latest CRM trends and technologies; experience with AI technology is a plus.
- Strong analytical abilities with proficiency in CRM software, Business Intelligence tools, and Customer Data Platforms (CDP). Technical skills in SQL, ETL process, Python, Machine Learning, Data modeling, HTML, and CSS are a plus.
- Excellent communication and presentation skills, capable of conveying complex ideas and strategies effectively to senior leadership and cross-functional teams.
- A strategic thinker with the ability to develop and execute innovative, data-driven CRM strategies that align with business objectives and targets.
- Enthusiastic about cryptocurrency, Web 3.0 projects, and emerging technologies.
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Digital Content/ Landing Page Specialist @ Crypto
- Lead end-to-end project management, develop, manage, and optimize landing pages for Google search keyword paid ads.
- Plan the creative schedule to ensure the achievement of KPIs.
- Handle day-to-day creative requests from the Growth user acquisition team, CRM team, and campaign teams with campaign objectives.
- Utilize analytics tools to track and report on landing page performance.
- Ensure all content is on-brand, consistent in style, quality, and tone, following Growth Creative Director’s direction
- Coordinate with Growth Creative, development, and UA teams to enhance landing page effectiveness.
- Leverage creative data analytic skills to optimize content performance and make informed decisions.
- Monitor industry trends and competitor activities to inform content strategies.
- Manage timelines, deliverables, and stakeholder expectations for multiple projects
- Manage resources efficiently and effectively.
- Bachelor's degree in advertising, media, business, or a related field.
- 5-8 years of project management and related experience.
- Proven experience in digital content creation and project management.
- Strong understanding of Google Ads and keyword optimization.
- Experience handling creative requests from various marketing teams.
- Proficiency in content management systems (CMS) and web analytics tools.
- Creative data analytic skills are a plus.
- Excellent communication and collaboration skills.
- Ability to manage multiple projects and deadlines.
- Creative mindset with a keen eye for detail.
- Familiarity with SEO best practices.
- Digital Advertising Expertise: In-depth knowledge and understanding of platforms like Facebook Ads Manager, Instagram Ads, Twitter Ads, YouTube Ads, Google Ads, and TikTok Ads.
- Creative Campaign Management: Ability to oversee the entire creative campaign process, from ideation to execution, ensuring alignment with growth objectives and KPIs.
- Data-Driven Decision Making: Proficiency in analyzing data and utilizing insights to inform creative strategies and optimize campaigns.
- Cross-Channel Coordination: Skill in managing creative assets across multiple social channels, ensuring consistency in messaging and branding.
- Strong Communication and Collaboration: Excellent skills to effectively collaborate with various stakeholders, including creative teams and external agencies.
- Agile Project Management: Ability to work in an agile environment, adapting to changing priorities and tight deadlines.
- Creative Strategy Development: Skill in developing creative strategies that resonate with the target audience on each social platform.
- Attention to Detail and Results-Driven: Strong attention to detail to ensure that creative assets are error-free and optimized for each advertising platform.
- Continuous Learning: Enthusiasm for staying updated with the latest trends, features, and best practices in digital advertising on social media platforms.
- Experience in performance advertising.
- Naturally well-organized and unfazed when working towards deadlines.
- Basic knowledge of industry-standard design software, such as Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro), Figma, and other relevant tools is preferred.
- Keen knowledge of AI tools will be advantageous.
- Knowledge in the field of fintech and crypto space is advantageous.
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Director, Growth Campaigns @ Crypto
- Campaign Strategy: Develop and refine a strategic growth campaign roadmap aligned with business objectives and growth targets, leveraging insights from market research and customer data.
- Hands-on Leadership: Lead by example, providing hands-on leadership to the campaign team, actively participating in campaign planning, execution, and optimization, and fostering a culture of collaboration, innovation, and continuous improvement.
- Multi-Channel Campaign Management: Oversee the planning, execution, and optimization of multi-channel growth campaigns, including digital marketing channels (e.g., paid search, social media, display advertising, email marketing) and traditional marketing channels (e.g., print, TV, radio).
- Audience Targeting: Define target audience segments and develop personalized campaign messaging and creative assets to effectively reach and engage target customers at each stage of the customer journey.
- Data Analysis: Utilize data analytics tools and marketing attribution models to track and measure the performance of growth campaigns, analyze key metrics, and derive actionable insights to optimize campaign performance and ROI.
- Experimentation and Optimization: Drive a culture of experimentation and continuous optimization within the growth campaign team, conducting A/B tests, multivariate tests, and other experiments to identify opportunities for improvement and drive performance gains.
- Budget Management: Manage campaign budgets effectively, ensuring optimal allocation and alignment with business goals and ROI targets, and providing regular budget forecasts and updates to senior leadership.
- Cross-Functional Collaboration: Collaborate closely with cross-functional teams, including marketing, product, sales, and analytics, to align growth campaign strategies with overall business objectives and initiatives, ensuring seamless execution and integration across all touchpoints.
- Performance Reporting: Generate regular performance reports and dashboards to track key campaign metrics, communicate campaign results and insights to stakeholders, and inform strategic decision-making and resource allocation.
- Bachelor's degree in marketing, business, or a related field; MBA or advanced degree preferred.
- 7+ years of experience in growth marketing, campaign management, or digital marketing roles, with a proven track record of driving revenue growth, customer acquisition and reactivations through successful marketing campaigns.
- Strong leadership and hands-on management skills, with experience leading and developing high-performing teams in a fast-paced environment.
- Deep expertise in developing and executing multi-channel marketing campaigns, with proficiency in digital marketing channels, traditional marketing channels, and marketing automation platforms.
- Analytical mindset with the ability to interpret data, analyze trends, and derive actionable insights to optimize campaign performance and ROI.
- Excellent communication and presentation skills, with the ability to effectively communicate complex ideas and strategies to senior leadership and cross-functional teams.
- Strategic thinker with the ability to develop and execute innovative and data-driven growth strategies that align with business objectives and growth targets.
- Crypto-enthusiastic.
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- Develop and execute compelling visual concepts that align with brand guidelines and drive engagement on social media platforms.
- Collaborate with cross-functional teams to understand campaign goals and craft visuals that enhance ad performance.
- Utilize AI generative tools to streamline and innovate the creative process from ideation to execution.
- Monitor and analyze ad performance data to refine visual strategies and optimize future campaigns.
- Lead brainstorming sessions to generate fresh and impactful ideas for marketing creatives.
- Ensure consistency in brand messaging and visual identity across all digital channels.
- Provide art direction guidance to team members
- Proven experience as an Art Director or similar role within a creative agency or in-house team.
- Strong portfolio showcasing expertise in social media ad campaigns and performance-driven design.
- Proficiency in using AI generative tools and software such as Adobe Creative Suite.
- Solid understanding of social media platforms and what drives engagement and conversion.
- Ability to interpret data insights to inform and adapt design strategies.
- Excellent communication and leadership skills to guide and inspire the creative team.
- Knowledge in the field of fintech, crypto, and financial space is definitely advantageous.
- Creative visionary with a passion for storytelling and a keen eye for detail.
- Strategic thinker who balances creativity with a data-driven approach to achieve results.
- Adaptable and open-minded, eager to explore new technologies and methodologies in digital advertising.
- Self-motivated and proactive, thriving in a fast-paced and dynamic environment.
- Collaborative team player who values feedback and is committed to continuous learning and improvement.
- Enthusiastic about keeping up with industry trends and emerging tools in the creative and social media landscapes.
- Creative and fun!
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Senior /CRM Specialist (9 month contract) @ Crypto
- Collaborate with cross-functional teams (Product, Marketing, Creative, Tech) for effective GTM strategies
- Assist CRM Manager in planning and executing CRM & campaign programs
- Manage end-to-end segmentation, automation, optimisation, evaluation, and reporting of the user lifecycle
- Drive platform retention, loyalty, engagement, and usage metrics (e.g. DAU/MAU, purchases)
- Analyze and enhance CRM initiatives through A/B testing
- Minimum 3 years of experience in growth, marketing, CRM or BA roles
- Familiarity with CRM software (e.g., Braze, Hubspot, Salesforce) is a must
- Robust knowledge of digital assets, trading, and derivatives
- Interest in and familiarity with financial news preferred
- Proficient in delivering campaigns and managing automation with rigorous A/B testing
- Excellent command of English; Mandarin proficiency is a bonus
- Excellent project management and communication skills
- Demonstrates a strong sense of ownership, responsibility, and commitment
Crypto is hiring a CRM Director 
We are looking for a dynamic and experienced CRM Director to lead our GTM strategies aimed at maximizing user engagement and loyalty. The ideal candidate will have a strong background in CRM, with expertise in localization and personalization strategies. Key skills should include customer journey mapping, customer lifecycle management, and segmentation using data-driven machine learning techniques.
This role requires a deep understanding of customer needs, touchpoint analysis, and strong business acumen. We seek someone who can effectively translate insights into actionable strategies to enhance the overall customer experience atCrypto.com.
Responsibilities
Strategy and Leadership
CRM Automation and Tech Management Strategy
Data Analysis, Reporting, and Insights
Requirements
Apply now
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Crypto is hiring a Digital Content/ Landing Page Specialist
As a Digital Content/ Landing Page Specialist, you will create and manage landing pages for Google search keywords and paid ads, while handling creative requests from the Growth user acquisition, CRM, and campaign teams. You'll collaborate across teams to ensure content is aligned with our Growth goals and optimized for performance. Experience in social channels is a plus, as well as leveraging creative data analytics for informed decision-making. This role demands a blend of creativity, analytical skills, and project management expertise. The team is remote working friendly.
Responsibilities
Requirements
Apply now
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Crypto is hiring a Director, Growth Campaigns
As the Director of Growth Campaigns at Crypto.com, you will play a pivotal role in driving revenue growth and expanding our customer base through innovative and data-driven marketing campaigns. You will lead a team of campaign managers and specialists, providing hands-on leadership to oversee the planning, execution, and optimization of multi-channel campaigns across digital and traditional marketing channels.
Responsibilities
Requirements
#Hybrid
#LI-MK1
Life @Crypto.com
Empowered to think big. Try new opportunities while working with a talented, ambitious and supportive team.
Transformational and proactive working environment. Elevate employees to find thoughtful and innovative solutions.
Growth from within. We help to develop new skill-sets that would impact the shaping of your personal and professional growth.
Work Culture. Our colleagues are some of the best in the industry; we are all here to help and support one another.
One cohesive team. Engage stakeholders to achieve our ultimate goal - Cryptocurrency in every wallet.
Are you ready to kickstart your future with us?
Benefits
Competitive salary
Medical insurance package with extended coverage to dependents
Attractive annual leave entitlement including: birthday, work anniversary
Work Flexibility Adoption. Flexi-work hour and hybrid or remote set-up
Aspire career alternatives through us. Our internal mobility program can offer employees a diverse scope.
OurCrypto.combenefits packages vary depending on region requirements, you can learn more from our talent acquisition team.
AboutCrypto.com:
Founded in 2016,Crypto.comserves more than 80 million customers and is the world's fastest growing global cryptocurrency platform. Our vision is simple: Cryptocurrency in Every Wallet™. Built on a foundation of security, privacy, and compliance,Crypto.comis committed to accelerating the adoption of cryptocurrency through innovation and empowering the next generation of builders, creators, and entrepreneurs to develop a fairer and more equitable digital ecosystem.
Crypto.comis an equal opportunities employer and we are committed to creating an environment where opportunities are presented to everyone in a fair and transparent way.Crypto.comvalues diversity and inclusion, seeking candidates with a variety of backgrounds, perspectives, and skills that complement and strengthen our team.
Personal data provided by applicants will be used for recruitment purposes only.
Apply now
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Crypto is hiring a Art Director
Join our dynamic Growth Creative Team as an Art Director, where you'll be at the forefront of driving ad performance through innovative visual storytelling. This role offers a unique opportunity to blend creativity with data-driven strategies to enhance our social media presence. As an Art Director, you'll play a critical role in shaping our brand's visual language while ensuring engagement and performance across multiple social channels.
This position requires experience in AI tools and offers the flexibility of remote work, allowing you to collaborate effectively from anywhere.
Responsibilities
Requirements
Apply now
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Crypto is hiring a Senior /CRM Specialist (9 month contract)
Crypto.com is seeking a Senior or CRM Specialist for 9 months to support the execution of cross-channel communications for our up-and-coming e-commerce platform. Key functions will include driving platform retention, engagement, and usage metrics, via channels including but not limited to push notifications, email, and in-browser messages.
The Senior / CRM Specialist will report directly to the CRM Manager and work closely with in-house marketing, product, and creative teams. The Specialist must demonstrate a deep understanding of the company's product, identify consumer touchpoints, and propose actionable items to meet customers' needs. The ideal candidate should possess strong research and communication skills, be highly organized and detail-oriented, and be capable of managing multiple projects simultaneously.
Responsibilities
Requirements
Apply now
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These Hong Kong SARMarketing jobs have been curated by Henrik Harju