Interlay is a modular, programmable layer between Bitcoin and the multi-chain ecosystem that unlocks novel decentralised and DeFi use cases for BTC. Interlay is looking to hire a Marketing Manager to join the team. This is a full-time position that can be done remotely anywhere.
What you will do
Measure and report performance of all digital marketing campaigns and assess against ROI and KPIs
Optimise design, iterate, and execute marketing campaigns
Grow the website traffic, optimise conversions and enable digital growth
Contribute to creating social media content, marketing collateral, blog posts, and newsletters
Oversee and manage user acquisition campaigns – branding, content marketing, retargeting – to reach, engage, grow and acquire potential customers with a strong focus on associated KPIs
Coordinate the creation of necessary creatives and other marketing collaterals with in-house teams or 3rd party vendors in a timely fashion
Perform any ad-hoc marketing-related duties as assigned by the supervisor
Ability to plan, create, execute and follow up on marketing campaigns
Ability to work and collaborate remotely.
Organised and self-driving
Excellent verbal and written communication skills, ability to adapt strategic messaging across channels to drive action.
Ability to meet deadlines with minimal supervision
Good time management and planning skills
Nice to have
Experience in developing and deploying SEO-optimised content campaigns across Web3 social media channels
Proven track record of driving successful growth campaigns within crypto