Grayscale Investments is the world’s largest digital currency asset manager. Through its family of investment products, Grayscale provides access and exposure to the digital currency asset class in the form of a traditional security without the challenges of buying, storing, and safekeeping digital currencies directly. With a proven track record and unrivaled experience, Grayscale’s products operate within existing regulatory frameworks, creating secure and compliant exposure for investors.
Grayscale is seeking a talented Art Director to join our dynamic in-house production team. This role demands a unique blend of artistic vision and technical ability, coupled with a strategic mindset to enhance our brand's visual narrative. The ideal candidate will think holistically about our brand, ensuring that each design communicates a specific, impactful message that aligns with our broader brand strategy.
- Lead the conceptualization and implementation of design solutions that meet marketing strategies and reflect the brand's identity.
- Oversee the entire design lifecycle, from ideation through to final execution, including concept development, prototyping, and production.
- Provide expert direction in typography, color, layout, and visual identity, ensuring consistency across allmedia and campaigns.
- Think strategically about the role of art in our overall brand strategy, creating designs that fit into abroader system rather than standalone pieces.
- Stay updated with industry trends, emerging technologies, and design best practices to continuouslyimprove the quality and effectiveness of design outputs.
- Analyze and interpret our creative needs, translating complex ideas into compelling visual narratives.
- Conduct regular reviews of the brand's visual assets, identifying opportunities for improvement andleading redesign initiatives as necessary.
- Develop and implement design standards, policies, and procedures to maintain high-quality, consistentbranding across all company materials.
- Ensure compliance with industry regulations and ethical standards in all design outputs, particularly inareas such as advertising.
- Responsible for creating a diverse range of visual content including print materials, billboards, digitaldesigns, storyboards, animation sketches, infographics, pitch decks, and report covers
- Bachelor's degree in Graphic Design, Art, or a related field.
- 3-7 years of experience in graphic design, with at least 2 years in an art director or equivalent role.
- Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Proficient in Figma
- Exceptional creativity and innovation, with a strong understanding of branding and marketing principles.
- Strong portfolio showcasing a wide range of design skills, including branding, digital, and print.
- Experience in leading and executing complex design projects with tight deadlines.•Excellent communication skills, able to articulate design concepts and strategies effectively.
- Strong organizational skills, with an ability to manage multiple projects simultaneously.•Ability to work independently as well as collaboratively in a fast-paced, dynamic environment.
- Preferred experience in digital marketing and familiarity with digital design tools and platforms.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.