SEO/ASO Content Manager

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Who We Are

At OKX, we believe our future is reshaped with technology. As one of the world's leading cryptocurrency spot and derivatives exchanges, OKX uses innovative blockchain technology to redefine the financial ecosystem. With millions of global users and an array of diverse and sophisticated products, solutions, and trading tools, we strive to empower everyone to explore the world of crypto.

About the Team
As part of the Growth Product Group, the content growth team focuses on driving user growth globally through various content products by leveraging technology innovations and organic growth strategies. We are seeking a highly motivated and experienced Growth Opreations Manager to join our product team. You'll be responsible for leading the development and execution of growth strategies in SEO and ASO. You'll be working closely with cross-functional teams, including product management, engineering, marketing, local business teams, to identify and prioritize growth opportunities, conduct experiments, and measure results. Additionally, you'll play a crucial role in contributing to the overall expansion and development of our global markets, leveraging the local teams' insights and resources.
What You'll Be Doing:
  • Work on the strategy, planning, and execution of SEO/ASO initiatives for our company's global websites and incorporating technical and content requirements.
  • Write SEO/ASO-optimized content and optimize existing content, including updating keywords, meta tags, headers, and other on-page elements. Ensure all content adheres to SEO/ASO best practices, including proper keyword usage, internal linking, and readability.
  • Track, analyse, research, and optimize keywords and rankings to drive non-brand traffic growth through SEO/ASO, as well as to conduct market and competitor analysis.
  • Conduct thorough keyword research to identify relevant and high-traffic keywords. Use SEO/ASO tools to discover keyword opportunities and trends.
  • Collaborate with product managers, designers, developers, and other stakeholders to create visually appealing and user-friendly content.
  • Develop content strategies that meet business objectives and drive organic traffic and plan content that supports the overall SEO strategy, including price pages and other SEO focused web content.
  • Audit and analyse ASO/SEO performance, identify issues & root-causes, and experiment with rigorous approaches and measurement methods (A/B tests, data analytics) to improve performance at scale.
  • Monitor and analyze the performance of ASO/SEO using analytics tools (e.g., Google Search Console) and app stores (App Store, Google Play).
What We Look For In You:
  • Self-motivated, proactive, persistent and able to work effectively autonomously and perform as a team;
  • Experience in content growth, able to manage and handle keyword planning, SEO and metadata writing;
  • Excellent writing, editing, and proofreading skills for SEO optimised content;
  • Deep knowledge and experience in all aspects of ASO/SEO, including on-page optimization, link building, content and metadata optimization;
  • Advanced experience in analytics/intelligence tools such as Google Search Console, GA4, Ahrefs,, Apptweak, Appsflyer;
  • Excellent communication and interpersonal skills with the ability to build relationships with global teams;
  • Proficient in data analysis and performance metrics, and able to communicate results using data;
  • Ability to handle pressure and work in a fast-paced work environment and in a dynamic industry.
  • Bachelor's or Master's degree in a related field (e.g. statistics, business, marketing)
Nice to Have
  • Experience in technical SEO, off-page SEO, and media platform and ranking sites relationships management
  • Experience in the cryptocurrency or blockchain industry, with a strong understanding of crypto trading, web3 products and market dynamics
  • Familiar with regulatory frameworks and compliance requirements in different regions related to content marketing
Perks & Benefits
  • Competitive total compensation package
  • L&D programs and Education subsidy for employees' growth and development
  • Various team building programs and company events
  • Wellness and meal allowances
  • Comprehensive healthcare schemes for employees and dependants
  • More that we love to tell you along the process!


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